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Alexander Skogberg

UX / UI Designer

UX / UI Designer based in Stockholm. I dig design systems, accessibility, and loud rock music.


My thoughts and takes on design related topics

Character destroying car in Street Fighter 2 bonus level

Making your design by breaking your design

User interface design is hard. Smartphones, tablets and laptops come in all shapes and sizes with and without keyboard, mouse and touchscreen input. For making your design great in this context, you must first learn to break your design.

Too often in projects I’ve seen design fail late in the development process due to it not being tested enough in different ways. This waste of time and energy can easily be reduced.

There are several reasons for this failure. Sometimes it’s stress, last minute content changes or unclear initial requirements. But sometimes it’s simply because we designers can be unstructured and sloppy. We need to get better, we need to start breaking our design before someone else breaks it for us.

Here’s my guide for putting your design through the wringer.

Break your design with real content

Every designer I’ve ever spoken to has agreed that using real content as early as possible is the way to go. Yet, I often see design filled with placeholder images, Lorem Ipsum text and comfortable made-up content.

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Writing emails people will read, understand and reply to

Email. Love it or hate it, you probably have to use it on a daily basis anyway. Here are my best tips for writing emails people will read, understand and (most importantly) reply to.

Screen for entering a new email in Apple Mail

I’ve sure sent my amount of crappy emails over the years. Emails with vague subject titles, unnecessary CC:s and forgotten attachments. Once, I’ve even hit the Reply All button and sent an email to over 500 coworkers.

I’m always trying to write fewer and better emails and faster and more helpful replies. However, I can always get better and so can you. Now, I’m gonna teach you how!

Here are my best pieces of advice.

Write a detailed subject title

Just like a well-written link on a website, you should know what an email is about just by reading its subject title. This makes searching your inbox less time-consuming and your recipients will hopefully find and read your emails sooner.

So make your subject titles are simple, non-clickbaity and have their keywords as early as possible.

Examples of poor subject titles:

  • “Logo”
  • “Meeting notes”
  • “Send info”
  • “Slides from talk”

Examples of better subject titles:

  • “New logo in EPS format”
  • “Meeting notes for preparing usability testing”
  • “Send conference itinerary (if you have it)”
  • “Slides on talk about wireframing in Sketch”
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Sketching kit on a table

How paper wireframing will make you a better designer

There are lots of great tools for drawing wireframes today. However, I still prefer my good ol’ paper wireframing kit. In this post I’ll tell you why and explain how paper wireframing will make you a better designer.

In 2012 I was planning on taking my wireframing skills to the next level. I had gotten the excellent app Paper by FiftyThree for my new iPad and had ordered two well-reviewed tablet sketching pens all the way from the US.

Around this time, I also took a paper sketching course by the Swedish designer Mårten Angner. Taking this course completely changed my approach to making wireframes and over the years it has made me a better designer.

Let me tell you why paper wireframing is a must-have skill.

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Hey designers, take more responsibility for website images!

Today, images stand for about 50 % of a website’s total weight. Since poor performance is so tightly linked to decreased revenue and dissatisfied users, we designers must take more responsibility for website images.

Sonic the hedgehog, but fat.

Websites keep getting heavier and heavier. According to data from, the average website weighed 3686 KB on February 15, 2018. Six years earlier (February 15, 2012), the average website used to weigh 986 KB.

Websites have become 373,8 % heavier during the last six years. It’s mind-blowingly bad!

Video stands for a large part of a website’s weight today compared to a few years ago, but the largest contributor to the total weight is still images.

Wensite statistics for February 2018
On February 15, 2018 images stood for ~49.3 % of the weight of an average website. Data from

Why performance matters

When arguing for the importance of good performance, it’s easy to find supporting research.

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The audience during a talk about accessibility for Telenor in 2018

A guide to getting more speaking gigs

If you’ve ever shared your knowledge and experience in front of a crowd, you know it’s an amazing and very rewarding experience. But getting speaking gigs can be challenging. In this post, I’ll share my advice on how to get them.

Since 2011 I’ve been giving talks on different topics such as accessibility, mobile first, responsive web design and how to become a macOS power user. It’s something that I enjoy immensely, learn a lot from and will keep doing for as long as I can.

While giving talks is a science on its own, getting speaking gigs is something that doesn’t happen automatically. You have to work on your social and marketing skills. Selling yourself doesn’t come easy to most people. I’ve sure struggled with it.

Luckily, I’ve learnt a thing or two about selling my talks over the years. So, here are my best pieces of advice on getting more speaking gigs.

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Much responsive Many CSS Very breakpoint So media query Such HTML Wow