Senior UX / UI Designer highly skilled in design systems, accessibility and teaching.
That's me, Alexander Skogberg! I'm based in Stockholm, dig loud rock music, and love traveling.
Best work
What I’m most proud of so far.
Design system and business-critical digital products for a national health company
These products have reduced workload for staff, saved time for client companies, improved accessibility, made software development faster, and played a key role in winning new business.
Feelgood | April 2017 – Present
WCAG 2.2 | Design Systems | Figma | UI Design | User Research
Making Facebook accessible for people who are deaf-blind and visually impaired
Users told us the web app my team built was by far the best and most accessible way to use Facebook. It enabled them to perform tasks they couldn’t do in Facebook’s apps or website.
PTS | September 2013 – February 2014
WCAG | User Research | Usability Testing | Coding
Speaking and teaching on popular design topics
My talks and courses consistently receive strong feedback and high engagement from participants. Clients include SEB, Telia, Försäkringskassan, Halmstad University, STIMDI, among others.
2012 – Present
Accessibility | Figma | Mobile-First | Paper Sketching
Design approach
How I do my best work.
Joining cross-functional teams
For me, few things beat helping build momentum in a team where everyone brings their unique skills.
Using AI to boost efficiency
With the rise of AI-powered tools, I now keep improving and speeding up my workflow on a weekly basis.
Always prioritizing accessibility
Since taking my first course in accessibility in 2011, it’s been a cornerstone of my daily design work.
Sketching together early on
I’ve often found that sketching together is a catalyst for decision-making. It’s fast, inclusive, and fun!
Constantly learning and sharing
Whenever possible, I try to help other designers by sharing my skill set and also ask them for help.
Keeping digital assets tidy
Messy Figma files and poor documentation will drain your energy. I go the extra mile to prevent this.
What others say
Apparently, I'm fairly decent.
“Alexander's deep knowledge of accessibility has had a great impact on his colleagues and the products he's worked on.”
Sara Doltz
COO @ Variant Sverige
“Alexander is a real doer! Whether it’s early concepts or detailed visual design, he'll always deliver top-notch work.”
Paul Cohen
CTO @ Feelgood
“Knowledgeable, generous, and so supportive! Alexander shaped my early years in UX. He will strengthen any team.”
Dan Wikström
Product Design Lead @ Arrive
“Skilled, professional, reliable, and fun to work with. If you ever get the opportunity to hire or work with Alexander, take it!”
Johan Berndtsson
CEO @ Ambition
Fun facts
You're not gonna believe this!
- I've climbed Mount Fuji (that's 3,776 meters).
- I've met Paul Stanley and Gene Simmons of KISS.
- I've gotten tattoos of both Snoopy and Woodstock.
- I've been to over 350 concerts (hearing's fine).
- I've recently done my sixth epic adventure trip.
- I’ve gotten dual citizenship in Sweden and Finland.
- I’ve taken three degrees in classic guitar playing.