Alexander Skogberg

UX, Web & Design

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Here’s some of the work I’m most proud of. It includes a health company’s customer portal, a famous rock band’s website, Facebook for people with deaf-blindness and a multimedia management app for hospital staff.

Customer portal for health company Feelgood

Screenshots of Feelgood's portal on wide and small screen.
In 2017, Swedish health company Feelgood set out to combine some of their web-based systems into a single new portal for their clients. I was the only designer in a small multidisciplinary team and fully responsible for interaction design, graphic design and usability testing.

The portal was released in November 2017 to great feedback from Feelgood’s clients. It will be evaluated and improved further in 2018 and beyond.

Read all about the Feelgood portal design process.

Website for rock band Backyard Babies

Screenshots of the Backyard Babies website

In 2015, legendary Swedish rock band Backyard Babies made their comeback after a five year hiatus. During this time, their online presence had deteriorated.

For helping them market their new album and tour I designed and developed a new, fast and responsive website that increased their visibility in Google searches and gave fans, journalist and event organisers the information they needed.

Learn how the Backyard Babies website was designed.

Facebook for people with deaf-blindness

In 2013, the Swedish Post and Telecom Authority set out to make an accessible interpretation of Facebook for people with varying degrees of visual impairment and deaf-blindness.

I designed, developed and usability tested an HTML prototype that was later turned into the final website. The feedback was fantastic! Users said it was the easiest way to use Facebook, by far.

More about designing Facebook for people with deaf-blindness.

Multimedia management app for hospital staff

KIBI Media screenshot

In 2013, KIBI wanted to merge two of their apps for editing and handling documents and photos. The goal of the merge was to drastically improve the usability and create a much better graphic design.

I performed user research, drew wireframes, conducted usability testing and helped create graphic design for the web app.  A chief physician was cited saying the following about the result: “KIBI Media is the best app out there and is incredibly easy to use”.

How KIBI media was designed.

Talks on accessibility, mobile first and macOS

Lunchföreläsning på Stockholmskontoret: Tillgänglighet – med @alexanderskogberg

A post shared by inuse_swe (@inuse_swe) on

Sharing my knowledge and experience is important to me and something I’ve been doing for a long time by giving lectures on topics related to usability, design and web development.

Helping other designers becoming better at their craft is something I enjoy immensely. It also helps me to stay sharp and up-to-date within my field. Hire me for a talk, it will be fun :)

More about my talks.

Much responsive Many CSS Very breakpoint So media query Such HTML Wow