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Alexander Skogberg

UX, Web & Writing

Lots and lots of paper wireframe son top of each other


This is the work that I’m most proud of. It includes a health company’s customer portal, a rock band’s website, a version of Facebook for people with deaf-blindness and a multimedia management app for hospital staff.

Customer portal for health company Feelgood

Feelgood portal viewed a large and small screen.

In 2017, Swedish health company Feelgood set out to combine their web-based systems into a single portal for their clients. I was the only designer in a small multidisciplinary team where I was fully responsible for interaction design, graphic design and usability testing. The portal was released in November, 2017 to great feedback. I’m currently working with Feelgood for improving the portal throughout 2019 and beyond.

Case study on the Feelgood portal

Website for rock band Backyard Babies

The Backyard Babies website on both wide and small screens.

In 2015, legendary Swedish rock band Backyard Babies made their comeback after a five year hiatus. Their online presence had deteriorated and they needed guidance. For helping them market their new album and upcoming tour, I designed and developed a fast and responsive website. It increased their visibility in Google searches and gave fans, journalist and event organisers the information they needed.

Case study on the Backyard Babies website

Facebook for people with deaf-blindness

A user browsing Fejjan För Alla using a Braille keyboard.

In 2013, the Swedish Post and Telecom Authority decided to make an accessible interpretation of Facebook for people with varying degrees of visual impairment and deaf-blindness. I worked in a small multi-disciplinary team in which I designed, developed and usability tested a HTML prototype that was turned into the final website. Users said it was the easiest way to use Facebook, by far!

Case study on Facebook for people with deaf-blindness

Multimedia management app for hospital staff

Screenshot of KIBI Media

In 2013, KIBI set out to merge and greatly improve their apps for multimedia management for hospital staff. Working together with a graphic designer and the KIBI development team, I conducted user research, drew wireframes and performed usability testing. The app KIBI Media got great feedback and is still used today. A chief physician was cited saying “KIBI Media is the best app out there and is incredibly easy to use”.

Case study on KIBI Media

Talks on design, tools and methodology

The audience during a talk about accessibility for Telenor in 2018

Sharing my knowledge and experience with the design community is important to me. I’ve been doing this for several years by giving talks on topics such as accessibility, prototyping and mobile first. Helping colleagues, team members and designers become better at their craft is one of the best feelings I know.

More information on my talks

Much responsive Many CSS Very breakpoint So media query Such HTML Wow