Alexander Skogberg

UX, Web & Design

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Here’s the work I’ve been apart of that I’m most proud of. It includes a health company’s customer portal, a famous rock band’s website, a version of Facebook for people with deaf-blindness and a multimedia management app for hospital staff.

Customer portal for health company Feelgood

Screenshot of the Feelgood portal
In 2017, Swedish health company Feelgood set out to combine their web-based systems into a single new portal for their clients. I was the only designer in a small multidisciplinary team and I was fully responsible for strategy, interaction design, usability testing and graphic design.

The portal was released in November, 2017 to great feedback from Feelgood’s clients. One user sent an email saying “Must say that the new portal feels great, really user-friendly!”. I’m currently contributing to making this portal even better throughout 2018.

Read about the Feelgood portal design process.

Website for rock band Backyard Babies

The Backyard Babies website on both wide and small screens.
In 2015, legendary Swedish rock band Backyard Babies made their comeback after a five year hiatus. During this time, their online presence had deteriorated and they needed guidance.

For helping them market their new album and tour I designed and developed a new, fast and responsive website. The result increased their visibility in Google searches and gave fans, journalist and event organisers information they wanted and needed.

Learn how the Backyard Babies website was designed.

Facebook for people with deaf-blindness

In 2013, the Swedish Post and Telecom Authority set out to make an accessible interpretation of Facebook for people with varying degrees of visual impairment and deaf-blindness.

I worked in a small multi-disciplinary team in which I designed, developed and usability tested a detailed HTML prototype that was later turned into the final website.

The feedback was fantastic! Users said it was the easiest way to use Facebook, by far. Unfortunately, it’s no longer available. It’s a project that made me grow as a designer and something I’m proud over to have been apart of.

More about designing Facebook for people with deaf-blindness.

Multimedia management app for hospital staff

KIBI Media screenshot
In 2013, KIBI wanted to merge two of their apps for editing and handling documents and photos. The goal of the merge was to drastically improve the usability and create a new and improved graphic design.

I worked together with a graphic designer and the KIBI development team. Specifically I performed user research, drew wireframes, conducted usability testing and helped create the graphic design for the app.

KIBI Media is still used today. A chief physician was cited saying the following about the app to KIBI: “KIBI Media is the best app out there and is incredibly easy to use”.

How KIBI media was designed.

Talks on design and methodology

@alexanderskogberg föreläste förra veckan om … ja rubriken säger väl det mesta 🎆💥🙌🏻 #wireframe #sketch

A post shared by inuse_swe (@inuse_swe) on

Sharing my knowledge and experience is important to me and something I’ve been doing for several years by giving lectures on topics related to accessbility, web development and methodology.

Helping coworkers, team members and other designers becoming better at their craft is something I enjoy immensely. Doing this also helps me to stay up-to-date within my field.

Hire me for a talk, you won’t regret it!

More about my talks.

Much responsive Many CSS Very breakpoint So media query Such HTML Wow