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Alexander Skogberg

UX, Web & Writing

Paper wireframes of a website on a smartphone browser


Digital solutions for health company Feelgood

Illustration of the Feelgood Web Portal shown on an iPhone and on an iPad.

In 2017 Swedish health company Feelgood set out to improve their digital solutions for their clients and staff. I’m currently working as a designer in a multi-disciplinary team developing these solutions. So far our work has been met with great user feedback and has been vital in helping Feelgood secure new business contracts.

Case study on Feelgood

Website for rock band Backyard Babies

Promo photo of the rock band Backyard Babies

In 2015 legendary Swedish rock band Backyard Babies made a comeback after a five year hiatus. Their online presence had deteriorated and they needed guidance in the ever-changing digital landscape. For helping them market a new album and tour, I designed and developed a new, fast and responsive website. It increased their visibility in Google searches and gave fans, journalist and event organizers information they needed.

Case study on Backyard Babies

Facebook for people with deaf-blindness

Close up of two hands on a Braille keyboard

In 2013 the Swedish Post and Telecom Authority decided to make an accessible web app for using Facebook for people with varying degrees of visual impairment and deaf-blindness. I was a member of a small multi-disciplinary team in which I designed, developed and usability tested a HTML prototype that later was turned into the final web app that got national news coverage in Sweden. Users said it was the easiest way to use Facebook, by far.

Case study on Facebook

Multimedia management app for hospital staff

A doctor using a laptop

In 2013 medtech company KIBI set out to merge and improve their apps for multimedia management for hospital staff. I worked with their development team and a graphic designer for a couple of months doing user research, drawing wireframes and performing usability testing. The reimagined app KIBI Media instantly got great feedback and is still used today. A chief physician was cited saying “KIBI Media is the best app out there and is incredibly easy to use”.

Case study on KIBI Media

Talks on design, tools and methodology

The audience during a talk about accessibility for Telenor in 2018.

Sharing my knowledge and experience with the design community in Sweden is important to me. For several years I’ve been giving talks on topics such as accessibility, prototyping and mobile first. Helping other designers become better at their craft is something I enjoy and forces me to continuously improve my design skills.

About my talks

Much responsive Many CSS Very breakpoint So media query Such HTML Wow