Alexander Skogberg

UX, Web & Design

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New website for Danger Avenue live

The circle is complete! I finally made a new website for the rock band Danger Avenue. It only took five years…

Danger Avenue Website

In the fall of 2010, I had recently graduated college and was looking for work. I came to the conclusion that it wouldn’t hurt my chances if I’d get better at web design.

Luckily, my friends in Danger Avenue were in need of a new website that they could manage on their own. I dove in head first and after a few weeks my first proper website went live, cool.


With this year’s upcoming release of the band’s sophomore album, Danger Avenue needed to step up their online marketing.

Read all of New website for Danger Avenue live.

Advice for broadening your skills

Last fall I spent five weeks traveling around the United States.

During my trip, which you can read about at (Swedish), I met a few old classmates. We discussed a lot of things during my visit, one of them being work.

During one of these conversations, a classmate said:

“Whoa, you actually learned new things since graduation! I’ve probably gotten worse…”

My classmate was slightly joking, but he made a point.

Since graduating in 2010, I’ve gotten lots of experience in things I didn’t touch at all in school. Things I couldn’t imagine I’d be working with now.

I was certain that I’d end up working solely on design and development of mobile apps. Instead I’ve gotten knee deep in front end web development, worked with people with visual impairment and held courses and lectures on subjects I knew NOTHING about in 2010.

How did I end up broadening my skill set? Here’s three tips.

1. Prepare to adapt

Read all of Advice for broadening your skills.

My favorite web design mistakes – volume one

Designing for the web isn’t easy.

I started learning web design from scratch about six years ago. That’s when I designed my first website. Since then, I’ve done quite a few more.

Whenever I look back at one of my old sites, there’s always things I would like to improve. That’s good, it means I’m getting better.

When I look at other websites, it baffles me that the same old (and new) design mistakes keep showing up again and again. Some designers never seem to learn…

Here are my favorite web design mistakes and how to fix them.

Read all of My favorite web design mistakes – volume one.

Advice when being interviewed for a job in IT

Applying for a new job is a nerve-wrecking and exciting experience for most people, especially if it’s your first job. Here’s my advice from an interviewer’s standpoint.

At my previous employer, I held my fair share of follow up interviews during my close to five years at the company. At this stage, the interviewee had already had one successful interview with his or hers, perhaps, soon to be boss.

The follow up interview focused more on getting to know the interviewee and usually asking some tech or design questions. If they passed this interview, they went on to negotiate a contract.

I think I held around eleven or twelve of these follow up interviews. Here are my advice to you job seekers out there.

1. Be on time
Yes, this is a no-brainer. For an interview you must be on time. Otherwise, you’ll give a terrible first impression.

If you happen to get stuck in traffic and think you might be late, let the interviewer know. No decent company would hold this against you.

Read all of Advice when being interviewed for a job in IT.

New beginnings at inUse

I’ve started a new job!

After spending four and a half years at HiQ in Stockholm, I quit this September.

It was a tough decision. I’ve learned a lot, worked on cool projects and met so many lovely people at this company.

After taking some much needed time off and doing some traveling along the US west and east coast (check out my Swedish travel blog), I started my new job as a UX Designer at inUse this week.


Here I’ll continue working with Mobile First, Responsive Web Design, accessibility and usability stuff in general.



Much responsive Many CSS Very breakpoint So media query Such HTML Wow