Alexander Skogberg

UX, Web & Design

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Summary of An Event Apart: San Francisco 2016

On October 31 to November 2, the design conference An Event Apart was held in San Francisco. As usual, I followed the event on Twitter from my couch in Stockholm.

Golden Gate Bridge

Like every other time I was expecting useful new knowledge , tools and insights, but this time the event really outdid itself. So ridiculously much great stuff!

Here’s what I found most interesting.


Accessibility is something I’ve been fortunate to work with in projects such as Fejjan för alla (Facebook for people with deaf-blindness) and Tidning för alla (accessible news site).

Designing for and performing usability testing with people with various degrees of visual and hearing impairments is a humbling and eye-opening experience.

I’m glad accessibility was given so much attention at this An Event Apart conference by Derek Featherstone (@feather) in his talk, Extreme Design.

Next time I walk past Burger King, I’m stealing some straws for the inUse office.

This is exactly how I pitch accessibility.

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Forget about the headphone jack, try seeing the big picture

“What’s the shitstorm about this time?”, my classmate Simone asked as I gave him a tl;dr of Apple’s event on September 7.

I laughed hard at the fact that he knew there would be controversy without even having heard anything about the event. After all, Apple has a history of making bold changes to its product lineup only to be met with immediate heavy critique.

Some examples:

  • Removing the floppy disk reader for the iMac
  • Removing the optic drive and Ethernet port for the MacBook Air
  • Never supporting Flash on iOS
  • Not putting a memory card slot on the iPod
  • Not putting a physical keyboard on the iPhone

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How I write CSS

It takes one day to learn and a lifetime to master. Yes, I’m talking about CSS.

During my roughly six years doing web development, I’ve written some crappy CSS. Luckily, I’ve improved to the point that I feel confident writing this post.

So, here’s my advice on how to write CSS.

Use a preprocessor

If you’re a web developer, you’ve most likely heard about CSS preprocessors such as LESS and SASS.

SASS logo

In recent years, they’ve pretty much become standard from what I’ve seen at clients I worked with and colleagues I’ve talked to.

I started using SASS a few years ago and it still amazes me. It saves me a lot of time every day.

SASS is a scripting language that outputs CSS. It’s basically just like CSS, but turbocharged with features from object-oriented programming like methods, global variables, abstract classes, inheritance and so on.

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What helped Försäkringskassan win best website in Sweden

Time for congratulations (and some bragging).

During this year’s From Business To Buttons conference by my employer inUse, I was told that Försäkringskassan’s new website had been voted number one in Sweden by Internet World.

A prestigious award. Congratulations Försäkringskassan!

However, I was ecstatic to hear that my lecture on Mobile First that I held for them (and which they video recorded) in December 2014 had been used as a checklist throughout the project.

Mobile First Lecture

It was such a great honor to hear that my input obviously had an impact on their success.



Nine things I wish I knew at 20

On May 22, I’m turning 30. It should be just another birthday, but it feels different.

Even if you’re far from old at 30, you can’t really view yourself as being that young anymore. 30 is also an age where many people has made or are about to make major life decisions such as getting married or having kids.

One way or the other, things change and it can make you reflect about much more complex topics than if you should get a PS4 or an Xbox One.

With that said, here are nine things I wish I knew when I was 20 years old. Some of them I actually knew, some of them I didn’t and one or two of them I might have read in a post similar to this one.

1. Spend time with your parents

A tough realization when growing up is that your parents won’t be around for as long as you would like. It’s a depressing thought, but it makes you appreciate the time you have with them more.

In 2005, I moved a long way from home for college studies. During my first winter holiday back home, it dawned on me that I would never see my parents on a daily basis as I had done for the past nineteen years.

Since then, I’ve made sure to spend a lot of time with them during school holidays, vacations and other weekends. They are still here, still healthy and I love having them around more and more.

2. Hang out with your friends

When I moved away from home, I thought I would lose touch with my childhood friends. I knew we would hang out again from time to time, but I thought we would quickly grow apart and lose our special bond.

Luckily, I was wrong. During the following years, we spent more and more time together than I would have ever imagined. We didn’t grow apart, we continued growing up together.

Today with kids, jobs and some of us living in different countries, things have changed. We don’t hang out as much as I would like to, but we laid a solid foundation that’s still there. It’s nice.

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Much responsive Many CSS Very breakpoint So media query Such HTML Wow